What is the up-and-coming social strategy for luxury marketers?
Luxury marketers should continue to build up their presence on social media platforms that they already use and look to expand to new platforms only if their audience is there, experts say.
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Burberry flaunts spring/summer line via campaign video
British fashion house Burberry is flaunting its spring/summer 2013 line in a video that features Posh Spice’s son Romeo Beckham, the new face for the brand.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Jan. 22: Holiday marketing recap: What worked, what didn’t and lessons learned
Register now for this free, hour-long webinar that tracks luxury marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
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Rolex bolsters philanthropic program through iPad magazine app
Watchmaker Rolex is bolstering its humanitarian awards program though a new magazine-style application for the iPad that includes interactive media such as photography galleries and videos.
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Affluent men are more optimistic toward the U.S. economy than women: report
Forty-one percent of women with a household income of more than $250,000 believe that the U.S economy is doing better today than it was 12 months ago in comparison to 54 percent of men in this income group who believe the same, according to a new report by the Shullman Research Center.
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Luxury marketers seize fresh start in January W magazine
Luxury marketers such as Christian Dior, Rolex, Chanel, David Yurman, Marc Jacobs, Cartier, Louis Vuitton, Roberto Cavalli and Hublot are getting a fresh start for the new year in the January issue of Condé Nast’s W magazine.
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Gucci, Tiffany, Ferragamo and US automakers – News briefs
Today in luxury marketing – Gucci goes manga with Hirohiko Araki; Tiffany and Elsa Peretti extend partnership for 20 years; Ferragamo ups stake in Chinese distribution JVs; U.S. carmakers try to reclaim luxury market.
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Thoughts on the mindset and handset
One thing is certain. Just as our devices grow more complex, so do our brains. Call it an equitable give-and-take.
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