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Roger Vivier courts celebrity for distinct denim capsule collection – Luxury Daily

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March 9, 2016

Prismick Denim collection

Prismick Denim collection

Generation Z spells trouble for brands relying on Chinese tourists
In a reversal of the more materialistic tendencies of their parents, almost 95 percent of Chinese Generation Z consumers say it is essential for brands to be sustainable and environmentally conscious, according to a report by RTG Consulting.
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Roger Vivier courts celebrity for distinct denim capsule collection
French footwear and accessories label Roger Vivier is courting ultra-chic youth with the help of a celebrity stylist.
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Save the date May 4: Luxury Roundtable: Midyear Review 2016
Please mark your calendar: Luxury Daily will host its Luxury Roundtable: Midyear Review 2016 conference in New York on Wednesday, May 4. Confirmed speakers include senior executives from Rolls-Royce Motor Cars, XOJet, Redfin and the Luxury Institute, among others.
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Smythson takes dramatic turn to pay homage to craft
British leather goods maker Smythson is showing its passion for theatrics by casting from stage and screen for its latest campaign.
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Mandarin Oriental shares fashionable “My Hong Kong” with visitors
Mandarin Oriental, Hong Kong is stressing its range of interests and concerns with a showcase of creative talent.
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Marie Claire takes to the skies to promote female empowerment
Hearst women’s magazine Marie Claire is raising its belief in female empowerment through an invite-only in-flight networking event.
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Publishers hone in on strategies for tackling ad blocking
With ad blocking on desktop and mobile a big concern of marketers, the Interactive Advertising Bureau’s Technology Laboratory is showcasing some of the tactics that are working to change consumer behavior in a new primer.
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International Women’s Day, Valentino, Lexus and Leading Hotels of the World – Live news
Luxury Daily’s live news from March 8 – Luxury brands mark International Women’s Day to show solidarity; Valentino taps artists to draw attention for runway show live stream; Lexus teams with Yahoo Sports to rev up awareness for GS F; Leading Hotels of the World engages online audience through video.
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Lanvin, Porsche, vintage fashion and Nancy Reagan – News briefs
Today in luxury marketing – Lanvin said close to hiring Bouchra Jarrar; Porsche, TAG Heuer become latest sponsors to cut ties with Maria Sharapova; Inside the booming vintage luxury fashion market; Nancy Reagan brought unabashed zeal for luxury to Washington.
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Making a case for the subscription model in luxury
The subscription model is best known for the plethora of well-curated box-of-the-month offerings that range from daily necessities such as razors and handcrafted organic personal-care items to hard-to-find and exotic food, wine and snacks.
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Using app data to improve the customer experience
The digital marketers that I talk to tell me that there are significant challenges in keeping up with today’s rapidly changing audience expectations and demands.
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