67pc Twitter users click-through Tweets to branded Web sites: study
Approximately 67 percent of Twitter users click through a Tweet that leads to a branded Web site, while 56 percent of Facebook users go on to a branded Web site because of a Facebook post, according to a study that measured shopping habits influenced by social media.
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Chanel chooses video ad for timepiece launch
French fashion empire Chanel has chosen a video advertisement to feature its new J12 Chromatic collection to be released in the United States June 1.
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Robb Report reveals luxury gems with “Best of” issue
Luxury lifestyle magazine Robb Report is kicking off its new iPad application with its “Best of the Best” issue, featuring exclusives such as videos, slideshows and images.
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Neiman Marcus, Prada and luxury cars – News briefs
Today in luxury marketing – Neiman’s profits almost triple; China’s super rich go gaga over Prada; Luxury car sales starting to jingle again.
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Why mobile ad verification is essential
In many cases, marketers are still purchasing blind mobile buys and experiencing impressions discrepancies of up to 50 percent or more, making the need for verification necessary.
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