Robb Report leads the pack with Kindle Fire subscriptions
Luxury lifestyle magazine Robb Report is taking its mobile edition one step further and beating out competitors by becoming one of the first luxury publications to allow subscribers to read the magazine on the new Kindle Fire tablet.
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Ferragamo flaunts print marketing savvy with extensive seasonal catalog
Footwear designer Salvatore Ferragamo is displaying the full breadth of its fall/winter collection with a double-sided catalog featuring its famed footwear, accessories and apparel.
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John Hardy anchors Bloomingdale’s New York flagship jewelry department renovation
Balinese jeweler John Hardy is playing a major role in the renovation of department store Bloomingdale’s flagship jewelry section in midtown Manhattan, New York.
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Mandarin Oriental launches bespoke online travel mag
Hotel chain Mandarin Oriental Hotel Group is taking advantage of digital media with the launch of “Destination MO,” an online magazine designed to provide consumers with information about hotel and city news around the globe.
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Jaguar targets new demographic with US broadcast campaign
British automaker Jaguar is using traditional television advertising to highlight the brand’s highest-performing XFR, XJL Supersport and XKR-S models as well as the energy that consumers feel behind the wheel of its vehicles.
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Mikimoto deepens shopping experience via commerce-enabled mobile site
Luxury pearl jeweler Mikimoto has unveiled a new commerce-enabled mobile site that is aimed to drive sales and let consumers experience the brand no matter where they are.
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Michael Kors, Lexus, Tory Burch and luxury stocks – News briefs
Today in luxury marketing – Michael Kors plots IPO; Lexus, Mini owners most satisfied with auto sales experience; Tory Burch reportedly selling Chris Burch’s stake in the company; Luxury retail thesis hit in Wall Street’s record week.
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