Reputation risks arise for luxury brands in emerging markets: report
Luxury brands struggle to maintain reputation when branching out to new markets, according to a new study by ACE European Group.
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Bally showcases modern aesthetic through Art Basel exhibit
Swiss accessories label Bally is proving its design credibility with an installation launching during Art Basel in Switzerland.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
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Legacy trumps brand name on exclusive shopping platform Crest & Co.
Private ecommerce retailer Crest & Co. is relying on storytelling and a passion for its exclusive product ranges rather than leveraging mainstream luxury brand names to sell its wares.
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How to market a $38M penthouse in Las Vegas
Synergy Sotheby’s International Realty is fanning out across the most potential channels to entice a buyer for a $38 million, 59th floor penthouse in Las Vegas.
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Ferrari, Mercedes and Land Rover embellish Goodwood attractions
Following Audi’s victory at Le Mans, automakers are turning their attention to the next major racing events including the Goodwood Festival of Speed June 26-29.
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Moynat places heritage on display in InterContinental Le Grand exhibit
LVMH-owned leather goods brand Moynat is educating affluent travelers on its heritage of travel with an exhibit at the InterContinental Paris Le Grand hotel.
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Ritz-Carlton pushes app engagement via Condé Nast Traveler mobile ad
The Ritz-Carlton hotel chain is aiming to inspire travelers browsing the content on Condé Nast Traveler’s mobile Web site to engage with the hotelier and download its application.
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Bain, BMW, Gulf states and luxury auto – News briefs
Today in luxury marketing – Bain & Company: Middle East positive outlook on global luxury goods; BMW says plans multi-million euro annual cost cuts; Gulf consumers set to go digital; Guess what? Cheap cars don’t hurt luxury brands.
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5 tips to optimize the site for mobile business
More than two-thirds of United States consumers now use smartphones, according to the latest Nielsen research. And, increasingly, more of those users are searching for something near them, whether it is a location, business hours or directions.
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