LVMH consolidates beauty research to raise authenticity, spark innovation
LVMH Moët Hennessy Louis Vuitton is looking to become the foremost innovator in the luxury beauty and cosmetics markets with insights supplied by a new research and development center called Hélios.
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How should Barneys handle its PR crisis?
Since late October, Barneys has been battling a PR nightmare that hit just in time for the holidays.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Luxury Outlook 2014: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 3: “Luxury Outlook 2014: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Select NY and Bloomberg Pursuits.
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Bentley stuck in hunt for Facebook likes
Bentley Motors recently overestimated the enthusiasm of its Facebook fans when it had called for 25,000, then 20,000, users to sign up to get their names engraved on the automaker’s factory walls in Crewe, Britain.
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Brioni opens shipping to 100 countries via ecommerce launch
Italian men’s atelier Brioni has become the latest Kering brand to get an ecommerce Web site, making it easier for devotees of the brand to shop.
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Mercedes-Benz exec applauds responsive design for personalization
NEW YORK – A Mercedes-Benz executive at the Mapping Mobile @ NYU Stern conference last week outlined the company’s decision to go the responsive Web route earlier this year with a personalized experience at the core.
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Ritz-Carlton brings augmented reality to Arabic magazine Sayidaty
The Ritz-Carlton is animating its print advertisements with augmented reality in the female Pan Arab magazine Sayidaty, which marks the first campaign of its kind for the brand in the Middle East.
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Editorial calendar 2014 for Luxury Daily
Here’s the 2014 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily.
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Dolce & Gabbana, Chopard, Louis Vuitton and Bernard Arnault – News briefs
Today in luxury marketing – My list: Dolce and Gabbana in 24 hours; Romancing the stones; Inside Louis Vuitton’s townhouse: wooing luxury shoppers in the digital age; Arnault’s Pilinvest investment firm investigated.
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Is your luxury product tomorrow’s commodity?
While there have always been fads in luxury — remember the giant bird feathers on Victorian ladies’ hats? — most luxury goods have had a permanence to them that made their status and value predictable. That is changing — fast.
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The inflection point of omnichannel marketing
Intel cofounder Andy Grove describes an inflection point as “an event that changes the way we think and act.” Inflection points can be the result of action taken by a company, government or invention. But how do we know when we are truly at an inflection point?
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