Retail’s dismal state intertwined with lagging store, management relationship
A number of traditionally strong luxury brands have recently posted bleak financial earnings, including Burberry and Ralph Lauren, causing experts to question what might be causing the decline.
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Burberry brings artisans in-store to personalize retail experience
British fashion label Burberry is giving consumers a close-up view of artisan skills with a month-long series of bespoke experiences at its global flagship.
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SK-II calls attention to women’s forfeited dreams in global outreach effort
Japanese skincare brand SK-II is encouraging female consumers to dream again, regardless of their age or demanding responsibilities.
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Tesla moves from automotive to energy with solar power acquisition offer
U.S. electric automaker Tesla Motors is transitioning from an automotive brand to a more expansive sustainable energy brand.
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Boutique hotels offer appealing middle-ground for frequent Airbnb travelers
Last year Airbnb disrupted the hospitality industry to the tune of $1 billion, according to an iModerate report.
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IBM exec: Anticipating purchase intent requires 360-degree view of customers
NEW YORK – An IBM executive at Forrester’s CXNYC 2016 said that the ability to anticipate consumers’ purchasing intent stems from having a 360-degree view of their behavior, which nowadays includes mobile channels, underscoring the need to look at customer engagement as a holistic experience.
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Balmain, Michael Kors, Jaguar Land Rover and Hedi Slimane – Live news
Luxury Daily’s live news from June 22 – Valentino owner acquires majority stake in Balmain; Michael Kors races into Formula 1 with McLaren-Honda; Jaguar Land Rover brightens Brazilian school to fete factory opening; Hedi Slimane takes Kering to court over non-compete agreement.
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Cadogan Estate, Bulgari, India and Balencaiga – News briefs
Today in luxury marketing – Cadogan Estate shrugs off luxury goods slowdown; Bulgari pledges to continue restoration of Baths of Caracalla; New PAN rule hurts sale of luxury goods; Will guys actually wear Demna Gvasalia’s first men’s collection for Balenciaga?
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Sales success begins and ends with engagement
As a sales leader, my professional life is filled with quotas, metrics and dashboards. But if I had to pick just one thing that I am optimizing for, it would be engagement. Why?
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Beauty brands and celebrity: The new paradigm
Beauty ads used to follow a simple formula. Find a well-known and liked celebrity prepared to endorse the product, add a generous fee and a little airbrushing and place the result in a glossy magazine. And why not? It worked.
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