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Retailers turn to Snapchat to share fashion week with curious clientele – Luxury Daily

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February 16, 2016

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Retailers turn to Snapchat to share fashion week with curious clientele
During New York Fashion Week, retailers have been embracing Snapchat as the latest and greatest social media platform.
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Chanel takes consumers backstage with LA beauty pop-up
French couture house Chanel is giving Californians the Hollywood treatment in a pop-up beauty installation opening later in February.
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Barneys appeals to time-strapped luxurians with customizable digital stationery
Department store chain Barneys New York is bridging traditional and digital correspondence through the launch of a digital stationery platform.
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Chaumet makes love connection in temporary Parisian exhibit
French jeweler Chaumet’s Musée Ephémère is tackling the subject of the human heart and emotions in a pop-up exhibit.
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Jaguar invites soccer star, consumers to test new model in Arctic
British automaker Jaguar Land Rover is leveraging celebrity and adventure to promote its new Jaguar F-Pace model.
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Top 8 complaints about mobile shopping reveal persistent issues
A survey of 100,000 online shoppers by Bizrate Insights shows that, despite gains made in the mobile user experience, consumers are still frustrated by the need to pinch and zoom, slow load times and inconsistent product availability, suggesting retailers still have a ways to go when it comes to building better mobile sites and applications.
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Top 5 brand moments from last week
Across several different sectors, art and storytelling took the throne.
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Marc Jacobs, Peninsula, Walpole and Madison Avenue jewelers – live news
Luxury Daily’s live news from Feb. 12 – Marc Jacobs incentivizes creative expression on street advertising; Peninsula gives intimate tour of Van Gogh’s Bedroom; Walpole appoints Harrods’ Michael Ward as chairman; Madison Avenue jewelers flaunt floral displays to benefit Central Park Conservancy.
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Burberry, Balmain, London real estate and Tesla – News briefs
Today in luxury marketing – Burberry faces US lawsuit accusing it of deceptive price tags; Balmain heirs said seeking sale; London monthly luxury home sales drop to worst in 7 years; Tesla’s Model S is the best-selling luxury sedan in America.
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Omnichannel retailing is getting personal
Some retailers started building CRM and clienteling solutions to blur the lines between physical stores, and online and mobile channels. While these digital technologies improve the customer experience, consumers do not think in these terms at all.
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