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Retailers struggling to connect cross-channel dots: L2 – Luxury Daily

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November 13, 2014

Michael Kors Jet Set event in Shanghai

Michael Kors Jet Set event in Shanghai

Tiffany creates product-driven winterland for gift guide context
Jeweler Tiffany & Co. is incorporating its jewelry designs into a holiday landscape of “city lights and snowy nights” to inspire gifting.
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Retailers struggling to connect cross-channel dots: L2
Consumers are becoming surgical with their time in stores and online, making slip-ups by retailers reverberate further than they once did, according to a new report by L2.
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Harrods creates game to decorate Christmas trees
British Department store Harrods is helping consumers decorate their Christmas tree with an in-application game that offers users various decorations to place upon the virtual tree.
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What are luxury brands expanding for?
The luxury space is becoming overcrowded and brands incapable of adapting to emergent market forces will falter, according to a new report by the Luxury Institute.
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Karl Lagerfeld makes cartoon version of Choupette for new collection
Karl Lagerfeld is sparking interest in his Choupette accessory collection through a social video featuring the feline.
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Land Rover taps James Bond author for branded thriller
British automaker Land Rover enlisted British author William Boyd for a multi-media branded story on multiple platforms.
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Guerlain to display rare fragrance decanters for charity
French perfume maison Guerlain has invited its top customers and collectors to an undisclosed location to experience its rare and valuable fragrance bottles firsthand.
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Four Seasons crafts itineraries in the sky
Four Seasons Hotels and Resorts is putting its new jet to good use next year with a number of customized experiences.
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Bloomberg aligns with reader sentiment in Holiday issue via ads, content
Luxury advertisers such as Chanel and Hermès jockeyed for attention in Bloomberg Pursuits’ Holiday edition to spur gifting ideas for the imprint’s affluent audience.
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