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Retailers must prioritize SEO, emails and guided selling to drive growth – Luxury Daily

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July 26, 2016

Image courtesy of Saks Fifth Avenue

Image courtesy of Saks Fifth Avenue

Retailers must prioritize SEO, emails and guided selling to drive growth
Retailers can no longer rely on a bricks-and-mortar network to measure revenue growth as sales decline and foot traffic drops off. Instead, specialty retail brands must search for a new growth narrative.
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Balmain army reenlists Kanye West for fall ads
French fashion label Balmain is portraying the intersection of music and fashion in its fall/winter 2016 advertising campaign.
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Harvey Nichols refines beauty department due to category innovation, excitement
British department store chain Harvey Nichols has introduced a modern grooming parlor at its Knightsbridge, London flagship to highlight the category’s must-haves.
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Nordstrom connects in-store and online for sale promotions
Department store chain Nordstrom is drawing attention to its Anniversary Sale with help from some in-the-know ambassadors.
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Tiffany primes for mobile engagement with subway passageway takeover
U.S. jeweler Tiffany & Co. recently took an out of home approach to garner attention from harried commuters at New York’s Grand Central Terminal.
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How to create Facebook videos that break through and get noticed
Huffington Post and Daily Mail are some of the top publishers dominating the Facebook video scene in recent months thanks to unique content that leverages feel-good human-interest stories, top news and interesting science.
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Donna Karan, Selfridges, Abercrombie & Kent and Fortnum & Mason – Live news
Luxury Daily’s live news from July 25 – LVMH sells Donna Karan International to G-III in $650M deal; Selfridges gives fashion department a makeover in Designer Studio; Abercrombie & Kent gets capital boost from Chinese investment firm; Fortnum & Mason encapsulates culinary heritage in print.
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China, South Korean beauty, luxury cars and Dubai – News briefs
Today in luxury marketing – Bottom line: Brands chase China’s high-end lingerie market; What’s driving the goldrush for Korean beauty brands?; Redefining luxury: When it comes to cars, it’s all about the “experience”; Gloss comes off Dubai as oil woes spill into expat promised land.
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As mobile conversion rate stagnates at 1pc, time to reassess responsive Web design?
The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.
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