Creating content is worth the investment: Mr Porter editor
NEW YORK – Mobile presents an opportunity for retailers to give consumers a personal, local experience when shopping, according to panelists at the Details Tech & Tastemakers Summit on Sept. 3.
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Land Rover unveils opportunity for space flight
Jaguar Land Rover is drumming up excitement for its recently released Discovery Sport model by giving fans a chance to head into outer space with friends through its partnership with spaceflight company Virgin Galactic.
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Dior relaunches J’adore campaign via multichannel experience
French atelier Christian Dior released its newest J’adore fragrance campaign with ambassador Charlize Theron through a dedicated Web site and several videos.
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Starwood looks to grow loyalty among business professionals
Starwood Hotels and Resorts is rolling out a new version of its Starwood Preferred Guest loyalty program, SPG Pro, to cater to business professionals.
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eBay partnership furthers Sotheby’s expansion heritage
The partnership between international auction house Sotheby’s and online auctioneer eBay will allow for more storytelling, according to executives from both brands at the Details Tech & Tastemakers Summit Sept. 3.
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Fendi presents behind-the-scenes video to increase relatability
Italian fashion brand Fendi is going behind-the-scenes of its fall/winter 2014 fashion show with a new social video.
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Peninsula Hotel looks to Harrods to boost Paris property profile
The Peninsula Hotels is setting up a window display for its Parisian property in London department store Harrods through Oct. 7 to pique the interest of the city’s affluent citizens and tourists.
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LVMH and Hermès, Hublot, Savelli and Neiman Marcus – Live news
Luxury Daily’s live news update from Sept. 3 – LVMH and Hermès’ feud resolved with share redistribution; Hublot drives boutique traffic with exclusive in-store timepiece range; Savelli to auction 1.62-carat smartphone for AIDS benefit; Neiman Marcus joins retail expansion club with first New York location.
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Bergdorf Goodman, New York Fashion Week, Vacheron Constantin and Land Rover – News briefs
Today in luxury marketing – Bergdorf Goodman’s Betty Halbreich talks new tome; New York Fashion Week guide: Whom and what to know; Vacheron Constantin adds a trio of complications to the Collection Excellence Platine; Land Rover sets base Discovery Sport price at $38,920.
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