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Restaurant Association selects Mocapay for mobile marketing services – News Briefs

May 18, 2010

nyra-copyRestaurant Association selects Mocapay for mobile marketing services
The New York State Restaurant Association (NYSRA), one of the nation’s largest restaurant associations, has selected Mocapay as its official mobile marketing provider and will start with a pilot program for the New York City Chapter.

NYSRA will leverage the embedded marketing engine within Mocapay’s mobile platform to generate and distribute targeted mobile marketing campaigns for the New York City Chapter to inform its members about pertinent legislative issues, industry news, seminar and event updates and additional relevant information.

Mocapay will provide the NYSRA with detailed campaign analytics, including full customization of campaigns and promotions through an organization-specific dashboard.

The dashboard platform provides tools that allow NYSRA to build targeted campaigns and monitor real-time feedback to help track the effectiveness of specific campaigns.

In addition to the embedded marketing engine, Mocapay claims that its mobile experience platform offers the only mobile solution in the marketplace that enables a secure, patented mobile payments service.

Frost Bank adds SMS to its mobile banking services
Frost Bank is one of the first banks in the nation to offer bill pay via text messaging.

Text messaging gives Frost consumer and business customers more control of their finances.

Frost Mobile users may now enjoy access via text to all of their Frost deposit and loan accounts — checking, savings, money market accounts, CDs, business and personal loans. 

Using any text-enabled mobile phone, Frost Mobile customers may now safely and securely check balances, view account activity, transfer funds within Frost accounts and even pay their bills.

With the launch of text messaging, Frost now offers mobile banking via both the mobile Web and text messaging.

Customers enrolled in My Frost Online Banking may activate the text messaging feature free of charge and begin managing their finances through text messaging on their mobile device.  

Marks & Spencer launches mobile commerce site
Marks & Spencer (M&S) launched of a new version of designed specifically for use on mobile phones and mobile devices.

The site at lets customers on the move search, browse and buy easily from any Web-enabled mobile phone or device. The site was designed by Usablenet.

The site will always be in sync with the main M&S Web site so that customers can log into their regular web-account and manage their shopping basket from their mobile.

There are more than 24,000 products on the mobile shopping site – including clothing, home and furniture, technology such as TVs and iPods and gifts such as flowers and food hampers – and almost all of the functionality from the main M&S Web site.

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Giselle Tsirulnik is senior editor at Mobile Commerce Daily and Mobile Marketer. Reach her at

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