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Responsive Web design not a long-term solution to mobility: Forrester – Mobile Marketer

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February 3, 2014

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Responsive Web design not a long-term solution to mobility: Forrester
With responsive Web design projects proving more complex than expected while still lacking the ability to leverage key mobile functionality, the answer to how to efficiently deliver experiences across multiple devices is still forthcoming, according to a new report from Forrester and Moovweb.
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Parkmobile leverages Ford Sync AppLink to improve mobile ticketing
Parkmobile is adding Ford Sync AppLink to its mobile application with technology that will use voice to let consumers pay for parking.
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Sony Pictures brings more Jeopardy fun to mobile
Sony Pictures Television is bringing Jeopardy to sports fans around the world via a new mobile application called Sports Jeopardy.
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UCLA Bruins gives fans access to team via mobile
The UCLA Bruins are bringing football fans closer to the team via a new desktop and mobile application called Bruin360°.
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Mobile Minutes: Publishers, FCC, game app revenue, music apps
Today in mobile marketing – Publishers aren’t facing up to the challenge of mobile; FCC votes to begin testing an overhaul of US phone system; Apple, Google game-app revenue beats sales for hand-helds; Tapjoy: 90 percent of users have multiple music apps on their mobile device.
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