Harrods helps consumers “get the glow” with 2016 resolutions campaign
British department store Harrods is providing consumers with the resources to inaugurate 2016 with a “Happy New You.”
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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Louis Vuitton tackles sartorial norms for Series 4 effort
French fashion house Louis Vuitton is embracing gender fluidity by casting Jaden Smith in its latest women’s wear campaign.
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Valentino proves couture is in its jeans through craftsmanship film
Italian fashion house Valentino is demonstrating that its hand workmanship extends to all categories by highlighting the process behind its denim couture collection for men.
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Retailers spur mid-winter spending with deep discounts
With the holiday shopping season behind them, luxury retailers are ringing in the new year with another tradition.
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Rémy Martin opens two-way dialogue with sophisticated GQ audience
Cognac maker Rémy Martin is highlighting how its spirits would fit within the multifaceted lifestyles of GQ’s readership with a placement on the publication’s mobile-optimized site.
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Four Seasons Lisbon takes artsy travelers for ride
Four Seasons Hotel Ritz Lisbon is taking foot to bring its guests closer to the local culture of the Portuguese capital.
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What Uber’s new travel feature means for the hospitality industry
Uber’s filing for a new patented feature, called Uber Travel, could have serious implications for the future of booking applications as well as ride-sharing services, underscoring consumer demand for consolidated travel offerings on mobile.
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Lexus targets niche, confident professionals in new TV spots
Toyota Corp.’s Lexus is positioning its redesigned RX as the vehicle for the sophisticate in a new national advertising campaign.
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Announcing the 2015 Luxury Daily Awards winners
Giorgio Armani, Neiman Marcus, Porter magazine, Fashionbi and Curalate are the winners of the 2015 Luxury Daily Awards.
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Saint Laurent, Guerlain, Dolce & Gabbana and Gucci – Live news
Luxury Daily’s live news from Jan. 4 – Saint Laurent goes Jurassic for latest jewelry line; Guerlain gives flagship scents colorful overhaul for 2016; Dolce & Gabbana links Italian, social media culture in summer 2016 ads; Gucci selects Berlin as surreal backdrop for latest campaign.
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Megadeals, Jean Paul Gaultier, Gucci and Tesla – News briefs
Today in luxury marketing – A new year could trigger megadeals in fashion; Jean Paul Gaultier perfumes have moved in-house at Puig; Luxury slowdown could delay Gucci revamp; Fire consumes Tesla Model S in Norway at recharging station.
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4 industries primed for mobile disruption
The average United States adult spends nearly three hours a day on his or her mobile device, with advertising-friendly mediums such as games (78 percent), social networking (65 percent) and retail (46 percent) as favorites among mobile content choices.
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