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Relevancy, context can transcend ad-blocking on mobile – Mobile Marketer

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October 5, 2015

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Relevancy, context can transcend ad-blocking on mobile
The advent of ad-blocking on mobile could spur a period of experimentation as marketers unearth different ways to get in front of consumers, with branded content and in-application ads two likely areas of focus.
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GM steers branded push for metropolitan car-sharing to new app
General Motors is revving up its mobile strategy to better cater to millennials by introducing a car-sharing program that enables New York residents to use a mobile application to reserve a GM vehicle for temporary use.
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Goodyear connects with college football fans via USA Today content sponsorship
Goodyear is sponsoring this year’s College Football Fan Index from USA Today, helping the brand get in front of consumers who are increasingly accessing sports news from their smartphones.
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Kohl’s thrills Star Wars fans with product giveaways on Twitter
Kohl’s is promoting its unique Star Wars collection through a social media sweepstakes in an effort to build its following on Twitter by encouraging users to retweet content.
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