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Reimagining Wendy’s Where’s the Beef? ad for the mobile era
Nostalgia for advertising’s high points from days past is rampant these days even now that “Mad Men” is officially over, in part because mobile marketing is still relatively unknown and more complex than a TV ad buy.
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Entourage gears up for film release with social aggregation app
HBO’s Entourage took to mobile and social as a part of its omnichannel approach to promote the release of the film.
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Wireless carriers must boost investment to satisfy customers: ACSI report
Wireless carriers must manage customer expectations more effectively while putting money into upgrading networks after the latest report from the American Customer Satisfaction Index showed consumers are unhappy with their service.
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USA shows fans know best with Chrisley promotion through Dubsmash
USA’s reality series Chrisley Knows Best is proving that fan-generated content is key with its Dubsmash partnership to promote its current season.
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Free People connects to local fans with regional Instagram account
Apparel brand Free People created a local Instagram account for its Rockefeller Center location, promoting the upcoming expansion and connecting to the local consumer.
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