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Regent Street app yields in-store results, implications for high streets elsewhere – Luxury Daily

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August 3, 2016

Photo courtesy of Regent Street

Photo courtesy of Regent Street

Chanel most reputable brand despite low sentiment: report
French fashion label Chanel has edged out Louis Vuitton as the most reputable brand, according to a global analysis performed by Brandwatch Analytics.
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Regent Street app yields in-store results, implications for high streets elsewhere
London’s Regent Street has seen an uptick in consumer engagement and in-store purchases after the high street adopted a dedicated mobile application.
Click here to read the entire article on Luxury Daily

Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
Click here to read the entire article on Luxury Daily

Dior uses biometrics to formulate complexion-perfecting skincare
French fashion house Christian Dior is providing consumers with on-the-go skincare to ensure the complexion of their dreams.
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Yves Saint Laurent retrospective takes intimate look at designer’s influence
Fashion designer Yves Saint Laurent’s 44-year career is the subject of an upcoming retrospective at the Seattle Art Museum.
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Baghunter concierge vets resale network to unearth rare Hermès, Chanel handbags
As a response to growing interest in vintage handbags, Baghunter has introduced a concierge service to assist consumers in locating and purchasing hard-to-come-by handbags.
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Social engagements with brands continue to grow in volume, sophistication: Forrester
In 2016, 76 percent of online adults in the United States engage with companies on social media, up from 68 percent a year, while consumers’ social savviness is also on the rise, according to new research from Forrester Research.
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XOJet capitalizes on recent trends with healthcare partnership
Private aviation company XOJet is helping its clients to feel better.
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BMW connects present to future with new app
German automaker BMW is furthering its commitment to a connected future.
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Calvin Klein, Saks Fifth Avenue, Harper’s Bazaar and Lexus – Live news
Luxury Daily’s live news from Aug. 2 – Raf Simons’ move to Calvin Klein confirmed; Saks teams with Christian Louboutin, Halle Berry to combat cancer; Harper’s Bazaar creates pop culture appeal for September issue; Lexus prompts shows of affection with UGC contest.
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Burberry, Hong Kong, Swiss watches and Volkswagen – News briefs
Today in luxury marketing – No changes planned for Burberry China operations after share buyback; Makeover for Hong Kong’s prime shopping districts as luxury stores exit; Swiss luxury watches: Ticking down; South Korea bars Volkswagen from selling 80 models in country.
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Are agencies missing on the luxury opportunity?
The size of the global fashion business is growing and is expected to generate double-digit growth between now and 2020, according to a report from McKinsey & Co. McKinsey also claims that the apparel, fashion and luxury sector outperformed the global market over the past decade, exceeding even technology companies.
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