Reese’s penetrates autumn marketing overload with football social media contest
The Hershey Company’s Reese’s brand is appealing to college football fans this season by partnering with popular on-air ESPN personalities to get consumers in the game through social media contests, helping it stand out during the fall marketing frenzy.
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Sherwin-Williams complements in-store paint swatches with color visualization app
Sherwin-Williams is updating its ColorSnap Visualizer application to enable users to scan individual color chips with their smartphones to virtually paint room scenes, underscoring mobile’s effectiveness at complementing in-store browsing.
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Colgate fashions red carpet image on Twitter for Latin Grammys
Colgate-Palmolive is leveraging social media personalities and various platforms to appeal to fans of the Latin Grammys and appear more luxurious, offering access to an exclusive, invite-only acoustic performance.
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Mercedes makes match, places mobile ad on Details
German automaker Mercedes-Benz is pushing its 2016 GLE through a banner advertisement on Condé Nast men’s magazine Details’ mobile Web site.
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