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Reebok, Nautica, Target use new CouponCabin app to serve couponsBy
Reebok, Nautica and Target are offering coupons via the CouponCabin.com platform on the company’s Web site and new iPhone application.
The new iPhone application features online coupon codes, printable coupons for in-store purchases, and local coupons from grocery stores and businesses. CouponCabin.com has exclusive coupons for several brands including Reebok, Godiva and Puma.
“Our goal has always been to provide our users with convenient access to all of our money-saving content,” said Micha Topping, chief technology officer at CouponCabin.com, Chicago. “The iPhone application is one part of our strategy.
“We are also launching a desktop widget and browser toolbars to provide users with the easiest and most immediate access to our content, wherever they are,” he said.
CouponCabin.com offers coupons for 1,600 online stores with more than 9,000 coupons in 20 product categories. The Web site sends a weekly email newsletter highlighting the newest deals.
All of the stores from CouponCabin.com are available to consumers using the iPhone application.
Mr. Topping said that hundreds of exclusive coupons from the Web site are also available on the application.
Reebok offers consumers $25 off a purchase of $100 order or more.
Target.com offers $5 off an order of $50 or more.
Nautica offers consumers free shipping and $30 off an order of $175.
There are more than 150,000 local coupons in several categories such as dining, auto maintenance and health and beauty.
The application opens with the most popular coupons. Consumers tap on a coupon and the application will direct users to that store.
Additional features include the ability to submit a coupon to CouponCabin.com, sign up for the newsletter and email a friend about the coupon deals.
“As technology continues to improve, people are relying on their mobile phones more, including shopping right from their phone,” Mr. Topping said. “It offers us another way to reach our users through a medium that is convenient for them.”
Currently, CouponCabin.com does not offer mobile coupons that can be scanned from a consumer’s phone. Mr. Topping said the company has looked into partnerships with several companies, as it is the next step in the site’s strategy to reach 18-34 year olds.
The application is not ad-supported and is being monetized around the company’s coupon content via retailer partnerships. It is being marketed via social networking and CouponCabin.com’s weekly email newsletter.
Mr. Topping said mobile coupons and commerce are trends that will improve over time.
“The largest hurdle we see is users completing sales on the phone,” Mr. Topping said. “Since the phone is quickly becoming the primary computing device, eventually users will be able to do anything and everything from their phone.
“As with any new platform, as users grow more comfortable with the technology, the distinction between that technology and the traditional computer interaction becomes less important,” he said. “Users will demand of providers those features and access to the type of content they need.
“It is the responsibility of content providers like us to listen to our users and respond to their ever-changing needs.”
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