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Red Robin unleashes technology’s fun side in mobile-enabled Terminator experience – Mobile Marketer

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June 18, 2015

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Red Robin unleashes technology’s fun side in mobile-enabled Terminator experience
Red Robin Gourmet Burgers Inc. is inviting smartphone-wielding consumers to experience having lunch through the eyes of a Terminator as part of a new promotion around the upcoming release of the latest film in the sci-fi franchise.
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Big Brother offers live streams on mobile to win back viewers
CBS’s long-running reality game show, Big Brother, is pulling out all the stops to drum up ratings for its latest season, focusing on mobile by giving fans and subscribers access to exclusive content and mobile viewing of live-feeds on CBS All Access.
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Twitter’s next CEO must embrace data to regain advertisers
Twitter’s next CEO must increase the microblogging site’s ability to provide advertisers with consumer data, not only to remain competitive in a crowded field but to win back advertisers turned off by the site’s mobile engagement challenges.
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Better Homes and Gardens responds to consumer behavior with mobile redesign 
Meredith Corporation home and gardening magazine Better Homes and Gardens has redesigned its Web site with a mobile-first attitude after research showed a spike in mobile usage.
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Thunderhead exec: Consumers grow frustrated with impersonal automated marketing
NEW YORK – A Thunderhead executive at CXNYC 2015 cautioned marketers to listen to what their customers’ demands are, as social media enables a new layer of transparency to highlight complaints.
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