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Luxury department stores use fashion bloggers to attract consumers
Department store chains are increasingly partnering with fashion bloggers to promote new initiatives and publicize their stores.
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Real-time retail will revolutionize shopping as we know it: report
Within the next two years, approximately 300 percent more retailers plan to deploy mobile point-of-sale tactics into in-store strategies, according to a new report from Boston Retail Partners.
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Starwood responds to democracy of travel through global expansion plans
NEW YORK – According to a senior Starwood executive during a brand-sponsored luncheon Feb. 19, the hospitality group’s luxury portfolio will continue its story of international growth throughout 2015.
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Louis Vuitton gets active in short films for V Line
French fashion house Louis Vuitton is targeting active men with a campaign of short films to promote the launch of its new V Line leather goods collection.
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Four Seasons walks the red carpet this Oscar season
Four Seasons Hotels & Resorts is honoring this year’s top individuals in film with celebrations at various properties.
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Estée Lauder pays tribute to its late founder in Classic Parfums effort
Beauty marketer Estée Lauder is looking to invigorate interest in its classic perfumes among younger consumers through a bottle design update and narrative content that celebrates its past.
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Success stems from listening, disagreeing and committing
PALM DESERT, CA – From executives to entry levels, department heads to factory workers, every individual in a company has insight that can better the brand, but many are overlooked in decision making processes which prevent companies from reaching their highest potential, according to an executive from The Line at eTail West Feb. 20.
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Maserati lets fans become masters with new driving opportunities
Italian automaker Maserati is gaining attention from aspirational consumers with experiences that offer expert instruction and trial drives in a range of models.
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Top 5 brand moments from last week
The name of the game last week was collaboration, with brands finding strategic partners to raise awareness or achieve a common goal.
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Karl Lagerfeld, Longchamp, Lancôme and Aston Martin – Live news
Luxury Daily’s live news from Feb. 20 – Karl Lagerfeld takes on first major Canadian project; Longchamp teams with InStyle to reach fashionable New Yorkers; Lancôme celebrates 80th anniversary with heritage-focused social video; Aston Martin likens vehicle to airplane for teaser.
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Russia, the Oscars, Japan and luxury cars – News briefs
Today in luxury marketing – Russian luxury spending continues to tumble; Study: Oscar win lifts brand paydays; Japan’s luxury sales are booming, even in a weak economy; Luxury cars imprint their brands on goods from cologne to clothing.
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No mobile commerce site? Your Google search rank is in jeopardy
Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.
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