New luxury, old luxury, real luxury, faux luxury: What is a brand to do?
Luxury brands tell a luxury story that fits their image and ideal, not one designed and focused on the customer. But now the Internet has pulled the curtain back and exposed the ugly underbelly of these luxury brands.
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Ralph Lauren, Michael Kors dominate luxury’s online market share: report
Consumers visited luxury brand Web sites a total of 185.2 million times in the last 12 months, a decrease of 11.2 percent year-over-year, according to a new report from PMX Agency.
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Dom Pérignon illustrates Champagne’s vibrancy, lightness with acting talent
LVMH-owned Champagne house Dom Pérignon is tapping Christoph Waltz’s theatricality to portray the emotions felt as its bubbles are savored.
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Why Apple may have chosen McLaren over Tesla for autonomous driving
With the race for autonomous vehicles heating up, Apple may make a move that could potentially help it join in on the competition faster with assistance from a boutique automotive manufacturer.
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Swoonery takes cues from Tinder for fine jewelry discovery app
Technology-driven retailer Swoonery is looking to squash the challenges of purchasing fine jewelry online with the launch of its first mobile application.
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Luxury travelers value experiences over dining, sightseeing: Resonance
The luxury travel industry still yields high results with affluent consumes taking more than triple the number of trips average households take, according to Resonance.
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Trussardi campaign illustrates love story that refuses to end
Italian label Trussardi is breathing a note of drama into its new fragrance campaign with a love story leaving viewers waiting for the next leg.
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Pursuitist launches influencer service to benefit brands, publishers
Online lifestyle destination Pursuitist is simplifying how luxury brand advertisers and publishers source relevant influencers with the debut of its Pursuitist Influencer Network.
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Last chance: Call for nominations: Luxury Women to Watch 2017
While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.
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Saks, Style.com, TrueFacet and Kenzo – Live news
Luxury Daily’s live news from Sept. 22 – Saks continues Canadian expansion with Quebec location; Style.com touts relaunch in first advertising campaign; TrueFacet raises $6M in Series A round; Kenzo, H&M build anticipation for capsule with campaign teaser.
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Luxury retail, runway shows, Rome and collectible cars – News briefs
Today in luxury marketing – Luxury stores add more amenities in a tougher market; Are “see-now, buy-now” shows driving sales?; Broke Rome leans on luxury brands to preserve heritage; The collectible car market is getting the air kicked out of its tires.
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Augmented reality ushers new era of targeting advertising
With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.
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