Ralph Lauren, Louis Vuitton named digital geniuses for social, mobile efforts
Louis Vuitton, Ralph Lauren and Coach have the luxury sector’s highest digital IQs because of their attention to social media and mobile, according to L2 Think Tank.
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Waterford Wedgwood unifies brands in remodeled ecommerce platform
Waterford Wedgwood Royal Doultan is bringing its three brands together in one ecommerce experience to push greater consumer engagement online.
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Los Angeles Philharmonic trumpets commerce-enabled application
The Los Angeles Philharmonic Association is launching its third mobile application, LA Phil, in celebration of the Los Angeles Philharmonic’s 2010-2011 season.
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Luxury marketers must ramp paid search spend to maintain visibility
Luxury brands should increase spend on search engine marketing to keep pace and maintain visibility in a competitive paid search market, according to SearchIgnite.
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Ralph Lauren targets British elite with ecommerce destination
Ten years after launching in the United States, Ralph Lauren expanded its ecommerce site to Britain.
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Burberry, Aston Martin and mcommerce – News briefs
Today in luxury marketing – Burberry sales growth slows amid China push; Next Aston Martin will be a luxury subcompact.
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Understanding legal challenges on the mobile Web
Laws written for a wired world do not always translate well into the mobile world.
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