Ralph Lauren debuts second-generation mobile site
Lifestyle brand Ralph Lauren has launched a new mobile-optimized site that now includes content such as its branded magazine, a style guide using recent campaign images and backstage videos.
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Net-A-Porter pulls out all stops to launch Karl Lagerfeld collection
Online retailer Net-A-Porter is looking to create a stronger connection with its fans and drive sales by hosting events in major cities worldwide to celebrate the exclusive launch of Karl Lagerfeld’s namesake collection.
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Frette engages Chinese consumers through New Year campaign
Italian linens brand Frette focused on engaging Chinese consumers through a dedicated collection and multichannel marketing effort that celebrated the Chinese New Year.
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What role did mobile play in Google’s unexpected cost-per-click drop?
A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
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Mobile Marketer’s Classic Guide to Mobile Advertising
Mobile Marketer’s Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.
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St. Regis, Jason Wu, Gilt Groupe and fashion week – News briefs
Today in luxury marketing – St. Regis Hotel brings luxury living To Bal Harbour; See the commercial for Jason Wu’s Target collaboration; Gilt confirms John Auerbach is out, several offices closing; For couture shows, digital catwalk is the new fashion.
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How next-generation commerce platforms can work for luxury retailers
Since luxury shoppers often pay premium prices, they feel entitled to a superior online shopping experience consisting of exciting product selection, rich visual content and excellent customer service.
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