Baselworld 2014 innovations propelled by social media
Each year at Switzerland’s Baselworld Watch and Jewelry Show jewelers, watchmakers and fashion houses gather to showcase their latest creations to capture consumer attention by reaching new levels of innovation.
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Ralph Lauren boosts Instagram impressions with promoted post
U.S. fashion label Ralph Lauren is the latest luxury apparel brand to unveil a promoted Instagram post to expand its reach on the photo sharing social platform.
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Top 10 luxury brand mobile efforts of Q1
Similar to social campaigns seen in the first quarter of 2014, marketers aimed to increase consumer participation through mobile engagement.
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Luxury spa offers sprout with spring
Luxury hotels are beginning to unveil spa packages to initiate luxury travelers into the warmer climate.
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Net-A-Porter creates ties to fashion exhibit with exclusive jewelry collection
British ecommerce site Net-A-Porter has partnered with the Victoria & Albert museum in London on an exclusive capsule collection of jewelry by Italian designers.
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Lalique raises awareness for architectural pieces via Bloomingdale’s exhibit
French crystal-maker Lalique is showcasing its architectural line within a Bloomingdale’s store to raise awareness for its range of merchandise.
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Jaguar gives life to top sports coupe exhibit
Jaguar North America has teamed up with The Peterson Automotive Foundation Museum, Los Angeles, to bring forth an exhibition celebrating the world’s best sports coupes.
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Fashion marketers rely on repetition in April edition of Vogue
Ralph Lauren, Christian Dior and Gucci vied to be the “world’s most talked about brand” in the April issue of Condé Nast’s Vogue.
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Rolls-Royce moves forward with bespoke Waterspeed collection
Rolls-Royce Motor Cars is going forward with its Bespoke Phantom Drophead Coupé Waterspeed Collection following a final review from the grandson of Sir Malcolm Campbell, the inspiration behind the line.
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Hudson’s Bay, Silicon Valley, luxury menswear and luxury real estate – News briefs
Today in luxury marketing – Hudson’s Bay comps up 6.6pc in Q4; Silicon Valley crowned No. 1 luxury home market; Why luxury retailers are betting big on menswear; New York doormen take off gloves, rally for raises.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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