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QSRs’ appetite for QR codes shows no signs of waning – Mobile Marketer

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July 29, 2013

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QSRs’ appetite for QR codes shows no signs of waning
Even though newer technology augmented reality is also up-and-coming, quick-service restaurants such as McDonald’s, Taco Bell and Wendy’s are sticking with mobile bar codes to add shelf life to their packaging.
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Samsung’s success underpins Android’s growing importance for marketers
With Samsung shipping over two times more smartphones during the second quarter than Apple, it is clear that Android is becoming just as important for marketers as iOS.
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CNN enhances in-app video experience to improve news browsing
CNN is enhancing the user experience of its iOS mobile application with new features, such as weather forecast, video sharing, added video clips and easier browsing.
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Yahoo ramps up Fantasy Sports Football app with new features
Yahoo Inc. is enhancing its mobile experience for football fans with new updates to its Fantasy Sports Football application.
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L’Oréal Paris adds allure to print ads with QR code
L’Oréal Paris is adding a new mobile aspect to bring its print ads to life via QR codes.
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