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QR codes beat out direct mail in driving response: report – Mobile Marketer

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October 3, 2012

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QR codes beat out direct mail in driving response: report
QR codes and other mobile action codes can be an effective way for marketers to spur consumers to take an action with response rates that are higher than other types of direct marketing tactics, according to a new report from Nellymoser.
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Adidas exec: Euro 2012 LiveWallpaper app garnered 1.6M downloads in 2 weeks
NEW YORK – An adidas executive at the Mobile Marketing Association’s SM2 conference said that mobile is rapidly becoming a necessity for the company, especially after it saw major success with its Euro 2012 Live Wallpaper application.
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Automotive industry grew 372pc: Millennial Media
The automotive industry grew more than 372 percent year-over-year and has been a consistent top vertical, according to new research from Millennial Media.
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Adcolony exec: Mobile video leads to action
NEW YORK – An Adcolony executive at Mobile Marketing Association’s SM2 conference said that whether it is a search or purchase decision, mobile video drives action.
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McLaren shows off concept car via augmented reality mobile app – Luxury Daily
Luxury Daily today – McLaren shows off concept car via augmented reality mobile app; 40pc Chinese consumers intend to spend more in next year: BCG.
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