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Mobile marketing experiences fall short of expectations: study – Mobile Marketer

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November 28, 2012

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Mobile marketing experiences fall short of expectations: study
Marketers came up short in an analysis of consumers’ mobile expectations, pointing to the need for brands to step up their mobile game, according to a report by Millward Brown.
Please click here to read the entire story on Mobile Marketer

QR code scans jumped 50pc on Black Friday: report
In a sign of the growing role that mobile plays in helping consumers make purchasing decisions, mobile bar code scans on Black Friday increased 50 percent, according to a report from ScanLife.
Please click here to read the entire story on Mobile Marketer

 Mobile marketing experiences fall short of expectations: study
Marketers came up short in an analysis of consumers’ mobile expectations, pointing to the need for brands to step up their mobile game, according to a report by Millward Brown.
Please click here to read the entire story on Mobile Marketer

Warner Bros. marries mobile and social through photo sharing app
Warner Bros. is banking on photo sharing as a way to build anticipation around the upcoming film “The Hobbit.”
Please click here to read the entire story on Mobile Marketer

Hasbro, Church’s Chicken centers holiday sweepstakes around mobile bar codes
Fast food chain Church’s Chicken has partnered with Hasbro on a campaign to reward users who scan on-pack mobile bar codes with holiday-themed prizes.
Please click here to read the entire story on Mobile Marketer

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