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Q&A: How Marriott checks in mobile, from bookings to travel assistance – Mobile Marketer

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February 19, 2016

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Q&A: How Marriott checks in mobile, from bookings to travel assistance
A Marriott International executive revealed that the hospitality brand saw more than $1 billion in revenue booked via its mobile application last year, a feat accomplished partly due to a strong social media strategy and dedication to testing new digital initiatives.
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Levi’s, Boost Mobile’s opt-in geotargeting advertising favors noninstrusive approach
Denim manufacturer Levi’s is creating a more meaningful advertising experience for service provider Boost Mobile customers through a campaign which pairs an opt-in strategy with geotargeting, and provides a discount on their monthly bill.
Please click here to read the entire story on Mobile Marketer

Starbucks steams up Spotify-powered love playlist for Snapchat followers
Starbucks is bringing fans out of the post-Valentine’s Day slump by sharing its love-themed music playlist with Snapchat followers, highlighting how the brand keeps its Spotify partnership at the front-of-center of its mobile marketing efforts.
Please click here to read the entire story on Mobile Marketer

McDonald’s, Walmart bond with Univision fans via customized social media content
McDonald’s, Walmart and T-Mobile made music celebrities more accessible during Univision’s awards show by sponsoring an array of content customized for different social media platforms.
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