Q&A: How Marriott checks in mobile, from bookings to travel assistance – Mobile Marketer
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Q&A: How Marriott checks in mobile, from bookings to travel assistance
A Marriott International executive revealed that the hospitality brand saw more than $1 billion in revenue booked via its mobile application last year, a feat accomplished partly due to a strong social media strategy and dedication to testing new digital initiatives.
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Levi’s, Boost Mobile’s opt-in geotargeting advertising favors noninstrusive approach
Denim manufacturer Levi’s is creating a more meaningful advertising experience for service provider Boost Mobile customers through a campaign which pairs an opt-in strategy with geotargeting, and provides a discount on their monthly bill.
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Starbucks steams up Spotify-powered love playlist for Snapchat followers
Starbucks is bringing fans out of the post-Valentine’s Day slump by sharing its love-themed music playlist with Snapchat followers, highlighting how the brand keeps its Spotify partnership at the front-of-center of its mobile marketing efforts.
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McDonald’s, Walmart bond with Univision fans via customized social media content
McDonald’s, Walmart and T-Mobile made music celebrities more accessible during Univision’s awards show by sponsoring an array of content customized for different social media platforms.
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