Push notifications lead to brand loyalty: expert
There are many mobile tactics that luxury brands can take to engage consumers and improve customer loyalty, and push notifications can be incorporated into all of them.
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Belvedere taps Lady Gaga in multichannel marketing strategy
Belvedere Vodka is using pop sensation Lady Gaga and the launch of her now album, “Born This Way,” in a multichannel campaign using social media and events to intertwine the two fan bases.
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Kate spade tries global marketing via new partnership
Liz Claiborne-owned kate spade new york unleashed a comprehensive marketing plan in China to tap into the potential of one of the fastest-growing economies worldwide.
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Hugo Boss, PPR and Prabal Gurung – News briefs
Today in luxury marketing – Hugo Boss draws the crowd that parties together; PPR will take time necessary to buy, sell assets – CEO; Jaw-dropping luxury transforms Dubai into a tourist mecca.
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Which mobile channels should brands support?
Most organizations struggle with deciding which mobile channels to support. There are costs and trade-offs with each of the channels.
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