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Promoted tweets garner 11.2M impressions during DKNY campaign – Luxury Daily

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September 30, 2013

#DKNYARTWORKS project

Affluent holiday spending to rise 2.2pc to $27.8B: study
Average holiday sales among affluent households is expected to drop two percent to $2,513, but overall spending is expected to increase 2.2 percent to $27.8 billion because of a rise in households planning to make purchases, according to a new study by the American Affluence Research Center.
Click here to read the entire article on Luxury Daily

Promoted tweets garner 11.2M impressions during DKNY campaign
Donna Karan New York’s #DKNYARTWORKS campaign depended on promoted tweets that generated engagement levels higher than three percent and garnered 11.2 million impressions over a three-week span.
Click here to read the entire article on Luxury Daily

Bentley ignites racing revival via GT3 debut
Bentley Motors is continuing its return to racing Dec. 13 after a ten-year departure with the debut of its Contintental GT3 at the Gulf 12 Hours, Dubai.
Click here to read the entire article on Luxury Daily

Apparel and watch ads target affluent male readers in Bloomberg Pursuits
Hermès, Bironi and Ferragamo are among menswear brands pushing collections toward Bloomberg Pursuits’ affluent male readership as the magazine looks to increase its apparel ad inventory.
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Victoria Beckham, Four Seasons, luxury auto and European luxury – News briefs
Today in luxury marketing – Victoria Beckham launches main-line online; Four Seasons seen drawing China’s richest man; Luxury auto brands increasingly turn to designers of fashion lifestyle brands; Domestic luxury demand recovers in Europe.
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Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2014. Nominations accepted through Sept. 30.
Click here to read the entire article on Luxury Daily

How to implement a mobile lead-generation campaign
Like any good online marketing campaign, mobile advertising requires a lead-generation component to generate sales. And great mobile lead generation requires a complete rewrite of most brands’ mobile marketing playbook.
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