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Priceline’s triples mobile booking transactions

April 12, 2013

The Kindle Fire app

Priceline’s has seen the total transaction value of mobile hotel bookings rise from $1 billion in 2011 to more than $3 billion in 2012.

In addition, more than 20 million mobile applications have been downloaded to date. The latest data is proof that mobile bookings are growing – especially because of its convenience.

“The success is related to two major factors: the quality of our service with our broad reach in terms of accommodations, languages, guest reviews etc., and the quality of our mobile products on the various platforms,” said Olivier Voute, director of mobile marketing at

“Having said that, the real driver of success is mostly related to the consumer shift towards mobile and our ability to offer them a great service on the various platforms with our apps on mobile sites,” he said.

Driving bookings
Through the mobile app, consumers are able to view their account, sign-in and browse their credit card details.

Consumers can search for specific hotels, as well as check out their favorites.

It is no surprise that’s mobile transactions have growth exponentially over the years.

Mobile adds convenience to a user’s lifestyle.

Additionally, the medium lets on-the-go, tech-savvy customers book their future stay no matter where they are.

“We expect to see continued growth on mobile throughout the course of the year,” Mr. Voute said. “Having said that, it’s difficult to predict the exact growth rates.”

Past efforts is no stranger to mobile.

In April, the company rolled out an application for iPhone and iPod touch devices to let travelers find quick savings at nearby hotels (see story).

In October, let consumers search a variety of accommodations and book one on the spot via its Windows 8 application (see story).

Most recently, the company proved that it is critical for online travel agencies to have a presence on multiple platforms with a new Kindle Fire application that lets users manage their vacation plans (see story). 

“Mobile is one of the top company priorities,” Mr. Voute said. “We’ve experienced strong growth in mobile adoption rates so far, and its likely to stay that way in the foreseeable future. 


“Our mobile team is focused on offering the best consumer experience possible on all of the various mobile and Web apps we offer,” he said.


“We continuously strive to improve our service everyday all for the benefit of our customers.”








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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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