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PriceGrabber aims for simplified mobile shopping via enhanced mobile app

January 5, 2011

price-2Experian’s PriceGrabber is enhancing its mobile applications by letting consumers set price alerts and check local sources.

The new enhancements are available on Apple’s iPhone and iPad applications. The company claims that the new features will simplify the process of monitoring prices on products and checking local stores.

“PriceGrabber is constantly innovating to be first to market with creative and exciting new enhancements for both our mobile applications as well as our web site,” said Sharon Banfield, director of public relations at Price Grabber. “Consumers are looking to the mobile space for information and services. 

“Consumers thirst for getting great deals for their shopping needs and the market penetration of smartphones, have created the perfect storm for developing new mobile applications that will compliment mobile devices and offer the convenience required to be a successful mobile application,” she said.

Find a price and save
PriceGrabber is an online shopping site that lets shoppers find and compare millions of products and services across 25 categories.

Using the mobile price-alert feature, consumers can establish the dollar amount they want to spend on a particular product directly from their mobile device.

When the product reaches the designated price, PriceGrabber uses notification functionality to alert the consumer the moment the price change occurs.

“Consumers shopping patterns on mobile devices are on the rise,” Ms. Banfield said. “Shoppers are definitely using their mobile devices as a tool to get the best deal. 

“PriceGrabber seeks to be a cutting edge shopping site that offers consumers the latest and greatest applications to find the best products at the best price,” she said. “Through new mobile features like localization and price alerts, PriceGrabber maintains our reputation of continually improving consumer’s positive, online shopping experience.”


Consumers can search products


Consumers can find a local store that sells their desired product


Consumers can set their target price


Consumers can search by category

New enhancements
Additionally, the new enhancements make consumers aware of local offers.

The feature can be viewed on the search results page and on the product page, that indicates which local merchant is selling the selected product.

The localization option also features information such as store hours, directions to the store and store inventory.

“PriceGrabber is dedicated to the continued development of mobile applications and creating features that allow consumers ease of use when searching shopping destinations from a mobile device,” Ms. Banfield said. “PriceGrabber is also excited about a new development that allows consumers to be aware of local offers.

“The localization option also contains information including store hours, directions to the store and store inventory,” she said. “With our ongoing enhancements, both online and via mobile, PriceGrabber seeks to be the top rated online shopping resource. 

“We are constantly innovating to improve mobile for the marketplace so consumers can enjoy the PriceGrabber experience.”

Final Take
Here is a demo of the PriceGrabber iPad app

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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