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Prada uses different mobile banners to keep consumers interested – Luxury Daily

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February 27, 2015

Gemma Ward for Prada spring 2015

Gemma Ward for Prada spring 2015

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How should Selfridges repair its community image?
British department store chain Selfridges is responding to consumer outrage due to what was perceived as anti-homeless studs placed outside its Manchester Exchange store.
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Fashion designers, automakers top millennials’ list of luxury brands: report
Affluent consumers are often labeled through household income, but by delving deeper than economics it is evident that there are generational differences among affluents when defining luxury, according to a report from Shullman Research Center.
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Pat McGrath shares images on Facebook that promote beauty brands
British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.
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Tod’s presents photographic exhibit to show ingenuity
Italian apparel and accessories brand Tod’s is co-producing a retrospective on British artist David Bailey in Milan to show its contemporary appeal.
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Moda Operandi dishes on first times of fashion icons
Online retailer Moda Operandi is continuing its firsts in fashion with a video series that features individuals from the industry.
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Marni boosts storytelling capabilities with Web site redesign
Italian fashion label Marni is amplifying the efforts for its 20th anniversary with a new Web site design that blends content and commerce.
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Luxury hotels accommodate families on spring break
Luxury hotels are preparing for school spring breaks with family-oriented packages that offer entertainment for guest of all ages.
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Emillio Pucci, Krug, Givenchy and Saks Fifth Avenue – Live news
Luxury Daily’s live news from Feb. 26 – Emilio Pucci, Ladurée bake up summery treats for Milan Fashion Week; Krug invites skiers to chill slopeside with pop-up eatery; Givenchy encourages consumer involvement via layered fragrances; Saks acts as cornerstone of Houston Galleria’s $250M transformation.
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London Fashion Week, Ferrari, Fendi and auto sales – News briefs
Today in luxury marketing – Buyers applaud London’s rich tapestry of talent; Marchionne raises Fiat Chrysler stake as Ferrari spin-off nears; Fendi does couture; Hyper-luxury cars are now selling faster than normal ones.
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Luxury Outlook 2015
Luxury brands and retailers must work harder to link the digital experience to the store. Luxury customer service must continue to be seen and felt even in an increasingly digital world.
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Book excerpt: The Management of Luxury
Succession planning creates particular challenges for most luxury executives. Founders may presume that a successor will misinterpret the creative genius, leading to brand dilution or brand failure; or they may struggle with interpreting and sharing the source of their creative genius.
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