Prada teases new collection to all ages in star-heavy video
Italian fashion house Prada is teasing its new fall/winter menswear collection with a celebrity-filled video and campaign designed to lure consumers with levity and organic views of the pieces.
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Harrods boosts global sales via new mcommerce site
London department store Harrods is boosting global sales through its new mobile-optimized site that offers international transactions and shipping options.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Brian Atwood, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, Brian Atwood, La Mer, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Hublot fetes new brand ambassador via UN charity partnership
Swiss watchmaker Hublot is feting its new brand ambassador, soccer star Radamel Falcao, through a partnership with a United Nations charity to help impoverished families in Colombia.
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Rolls-Royce builds social engagement via historic race reenactment
Rolls-Royce Motor Cars is building social engagement with brand enthusiasts by giving them a play-by-play of its journey through a reenactment of 1913 Alpine Trial in Europe.
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L’Oréal Luxe entrusts Firstborn to digitally engage consumers
L’Oréal Luxe is aiming to increase consumers’ connections to its brands by allowing digital agency Firstborn to marshal its marketing strategies as its new agency of record.
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PPR, Mercedes, Phillip Lim and luxury automakers – News briefs
Today in luxury marketing – PPR in talks to buy Richard Mille: industry source; Mercedes sets up new sales-support unit for China market; 3.1 Phillip Lim creates brand mark for China; Luxury carmakers go compact to drive up India sales.
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Convergence of social mobility and luxury branding
Your marketing team’s brand paradigm must evolve from product flogger to consumer ally – and trust me, this is a move worth making.
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