Tod’s elaborates on brand values with Italy-wide guide to “living well”
Italian fashion label Tod’s is positioning itself as an expert authority on its home country with the release of a guidebook.
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Missoni gets down with Grazia to reinterpret winter attire
Italian lifestyle brand Missoni is teaming up with fashion publication Grazia for a personality-driven content series centered on its down jackets.
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Prada introduces Olfactories scents with imaginative collages
Italy’s Prada Parfums is illustrating the contradictory qualities of each of the “surreal” scents in its Olfactories fragrance collection through a series of still lifes.
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Porter & Sail mobile app gives hotels valuable friend
Upscale hotels and their clients have found a new ally in mobile concierge application Porter & Sail.
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Bergdorf Goodman, Gemfields team on one-off jewelry line
New York-based department store Bergdorf Goodman is celebrating the recent renovations of its jewelry salon with a collection of one-off pieces.
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Four Seasons continues tradition of giving dinner, saying “thank you”
Four Seasons Hotel Washington is once again thankful for the public servants who keep communities safe and healthy.
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Mercedes-Benz takes consumers to Africa with new editorial content
German automaker Mercedes-Benz is asking consumers to join it on an African safari.
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How brands are tapping Facebook Messenger to bolster customer service
A growing number of brands are teaming up with Facebook Messenger after realizing its potential as a communication channel for offering customer service and building personal relationships with mobile users.
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Dolce & Gabbana, Rosewood, Kenzo and Barneys – Live news
Luxury Daily’s live news from Nov. 12 – Dolce & Gabbana gathers at the family table for fragrance ads; Rosewood starts discussion series to further enrich guests’ stays; Kenzo “returns” to home market with US ecommerce entrance; Barneys curates dashing gift guide for discerning male clientele.
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Asia, counterfeits, German automakers and Chanel – News briefs
Today in luxury marketing – Burberry, Hermès signal US slowdown on heels of Asian slump; Gucci, YSL, others suing Alibaba back down on mediation threat; German luxury brands Porsche, Mercedes-Benz and Mini rule the car-buying process; Chanel sets beauty store in Paris’ Marais District.
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Mobile ad blocking: Shifting the advertising paradigm
While Apple’s iOS9 ad-blocking feature presents quite the conundrum for advertising industry players, it is a long-overdue opportunity to impress customers.
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