Mandarin Oriental eyes affluent, aspirational consumers via daily Facebook campaign
Mandarin Oriental, New York, is marketing its property with a Facebook campaign that shares photos and qualities of its location and home city each day for one year during which the brand hopes to reach out to past guests and aspirational consumers.
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Bottega Veneta flaunts customization via interactive ads
Italian fashion brand Bottega Veneta has developed a monogramming service for its newest campaign and is flaunting it through expandable banner ads on New York magazine’s The Cut Web site.
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Land Rover creates digital hype with new Victoria Beckham vehicle
British automaker Land Rover is creating hype for its Range Rover Evoque model by marketing a car designed by model, singer and fashion designer Victoria Beckham that the automaker has limited to 200 vehicles for sale worldwide.
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Porsche revs up mobile presence with print-QR code combo
German automaker Porsche is upping its mobile presence through the incorporation of QR codes on its print advertisements, bringing consumers to a video that allows the brand personality to shine.
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Sotheby’s International Realty spreads offering with Israel expansion
Sotheby’s International Realty is expanding its business in Israel, making Tel Aviv its newest office location that will open later this year.
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Family vacations to unchartered territories is top travel trend: study
Travel brands that are marketing family-oriented packages and specific destinations such as Cuba, Cambodia and Belize may be catching the eyes of the most affluent travelers, according to the 2012 Virtuoso Luxe Report.
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Luxury automakers, high-end goods ban and Rue La La sales – News briefs
Today in luxury marketing – China’s luxury car fight; EU imposes new sanctions on Syrian regime; Rue La La’s iPhone moments; See which fashion folks donated to Mitt Romney’s campaign.
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How social CRM is a shift from traditional marketing
Social CRM takes the concept of permission and combines it with the prospect’s social makeup, resulting in a better buying experience for both the marketer and the customer.
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