Michael Kors, Nordstrom test social-driven product push via Facebook Collections
Marketers including Michael Kors and Nordstrom were invited to test the Facebook Collections interface that lets users interact with products via image tagging.
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Top 10 luxury brand social marketers of Q4
Luxury marketers engaged their fans and followers through contests, social sharing, Twitter hashtags and new platforms during the last quarter of 2012.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Porsche pushes Cayenne Diesel through mobile-optimized ad
German automaker Porsche is encouraging affluent mobile users to learn more about the new 29-miles-per-gallon Cayenne Diesel through an ad on Reuters that reveals a model summary, images and a video.
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Strut eyes Range Rover enthusiasts through customized collection marketing
High-end accessories maker Strut is targeting drivers of the all-new 2013 Range Rover through a collection of customized grilles, wheels and insets which it is marketing through its dealer network and event opportunities.
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Is mobile a customer service powerhouse?
Mobile is transforming the shopping experience in many ways for consumers, from how they make purchasing decisions to actually completing a transaction.
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Holiday sales, luxury travel, Selfridges and China – News briefs
Today in luxury marketing – Retailers face ho-hum holiday sales: early data; DC hotels less busy for Obama’s second inauguration; Selfridges puts resources behind women’s; China austerity may crimp luxury demand.
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Driving retail revenue through mobile apps
Although most retailers understand the importance of mobile and have started investigating ways to engage their customers, many have not used the medium to its full potential.
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