Fiscal cliff legislation may reduce aspirational luxury spend
True affluent consumers are not likely to alter their spending habits on high-end goods and services after the fiscal cliff decision, but aspirational buys in the beauty, fragrance and spirits categories could be cut due to the payroll tax increase, experts agree.
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Hermès rings in New Year via shareable video campaign
French leather goods and scarves maker Hermès is encouraging consumers to share a 2013 video greeting card with their friends to push the brand’s affiliation with sports.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Jan. 22: Holiday marketing recap: What worked, what didn’t and lessons learned
Register now for this free, hour-long webinar that tracks luxury marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
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Top 10 luxury brand social marketers of 2012
Luxury marketers tapped their audiences on various social media platforms to promote products, entertain, solicit feedback and give words of encouragement in 2012.
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Porsche Design revs up mobile savvy with branded BlackBerry
Porsche Design is revving up its efforts to target affluent smartphone users through the sale of a new branded BlackBerry that is exclusively available at London-based department store Harrods at its launch.
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Sandow targets luxury homebuyers via sponsored tool kit
Magazine publisher Sandow is eyeing wealthy consumers through the distribution of an interior design resource kit called LuxeBox to new owners and active buyers of homes that are worth $1 million or more.
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Jean Paul Gaultier, Jimmy Choo, stock market and luxury automakers – News briefs
Today in luxury marketing – Jean Paul Gaultier’s fresh start; Jimmy Choo to open on Dover Street; Global stocks celebrate cliff deal; Luxury car buyers get kid-glove treatment from dealerships.
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Top 10 mobile trends for brands and retailers this year
How will attitudes change toward mobile budgets, shopper marketing, mobile payments, the Apple/Android duopoly, apps vs. HTML5, mobile ads, Microsoft Tags and augmented reality?
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