Chanel expands on founder’s legacy with costume docudrama
French atelier Chanel will debut a new film focusing on Gabrielle “Coco” Chanel’s return to fashion in the 1950s following World War II, directed by the brand’s creative director, Karl Lagerfeld.
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Fortnum & Mason inspires gift ideas with designer-centric event
Department store chain Fortnum & Mason is inviting affluent holiday consumers to its second floor for an exclusive event where designers will be on-hand to introduce their merchandise.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Webinar on Dec. 3: Luxury Outlook 2014: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 3: “Luxury Outlook 2014: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Select NY and Bloomberg Pursuits.
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Lexus recalibrates December to Remember TV spots for brand continuity
Lexus is injecting some of the zest and energy brimming in its “Lexus Design Disrupted” efforts into the traditional “December to Remember” sales event to marry two sides of the brand’s image.
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Porsche Design refreshes ties with BlackBerry to launch crocodile phone at Harrods
German fashion label Porsche Design is furthering its collaboration with BlackBerry for the P’9982 smartphone and a crocodile model limited to 500 units that will be sold at British retailer Harrods.
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Louis Vuitton highlights gift ideas on interactive goose game
French leather goods and ready-to-wear brand Louis Vuitton took the conventional gift guide a step further by creating an interactive game to help users find gifts for their loved ones.
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Astley Clarke links British heritage brands for 12-day social media giveaway
British jeweler and retailer Astley Clarke is distilling the heritage of six British luxury brands in a 12-day prize giveaway to accentuate shared values that may endear the brand to consumers across product categories.
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Brands keep competitors at bay through repetition in December Tatler
Dior, Gucci and Chanel relied on repetition to show a range of products in the December issue of Condé Nast-owned Tatler and remain in the sights of readers as they continue to contemplate their holiday shopping.
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Vacheron limits Chinese Year of the Horse watch series to 24
Switzerland’s Vacheron Constantin is targeting affluent Chinese watch enthusiasts with an ultra-exclusive timepiece series that celebrates the Chinese New Year Feb. 1.
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Qatar, Kering, Daimler and Rolls-Royce – News briefs
Today in luxury marketing – Qatar: fastest growing luxury market; Kering takes stake in Tomas Maier brand; Daimler seeks to revive China operations with Beijing auto deal; Rolls-Royce voted best British luxury brand.
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Outdoor Advertising Association of America pushes standards and best practices for mobile and social media
The Outdoor Advertising Association of America recently established standards and best practices for mobile and social integration with out-of-home media. This paves the way for a consistent mobile integration with OOH ads.
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