Poltergeist is coming after you with live event on Periscope – Mobile Marketer
Poltergeist is coming after you with live event on Periscope
Fox 2000 Pictures and Metro-Goldwyn-Mayer Pictures are rolling out a second unique social media marketing tactic today for the Poltergeist remake, this time with Twitter’s new live streaming service Periscope, as they look to leverage millennials’ interest in fear-inducing content, personalized material and social media.
Please click here to read the entire story on Mobile Marketer
Guess merges mobile ads, selfies to drive virtual sunglass trial
Guess is helping consumers explore its lines of sunglasses on mobile via a new advertisement that asks users to snap a selfie and virtually try on different styles tailored to specific face shapes.
Please click here to read the entire story on Mobile Marketer
Pandora jewelry leverages interactive native ad format to drive impact
The Pandora jewelry chain is seeing upbeat results from a trial of a new ad format offered by Hearst Magazines UK that provides a range of interactive features while combining storytelling with a mobile native user experience.
Please click here to read the entire story on Mobile Marketer
Original video viewing on mobile more than doubles: IAB
An Interactive Advertising Bureau report showing that social media sites are closing the gap with word-of-mouth in driving United States adults to discover original digital video content means marketers must aim more resources at this growing audience, especially Internet-only TV viewers.
Please click here to read the entire story on Mobile Marketer
Click here to sign up for Mobile Marketer for free