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Playboy’s new mobile edition: too little, too late? – Mobile Marketer

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October 13, 2016

Playboy’s new app focuses on content over nudity

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Playboy’s new mobile edition: too little, too late?
Playboy is debuting a digital, mobile version of its magazine for the first time— now free of nudity and focused on the writing— in hopes to make the comeback it has been so longing for.
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Pandora revamps in hopes to gain traction on Spotify, Apple Music
Mobile Pandora users are getting the first look at its brand redesign to help modernize its image, supported by a highly targeted digital campaign following its new features rollout.
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Time, Inc. to stream Mt. Everest documentary in VR through mobile app
Time, Inc. is making waves in the virtual reality world with the first-ever VR series chronicling a climb from the bottom of Mount Everest to the top, all of it streamed through the company’s LIFE VR mobile application.
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Foot Locker and Finish Line: shoe retailers go toe-to-toe with divergent content playbooks
Athletics retailers Foot Locker and Finish Line are running concurrent campaigns, both leveraging mobile-optimized video while pulling from different sources to find their content.
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