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Condé Nast enables shoppable ads to boost consumer engagement
Condé Nast is launching shoppable banner advertisements for luxury beauty marketers to reach consumers and get conversions without leaving content pages.
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Is social media the Holy Grail of data?
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
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Balmain mobilizes “army” to launch streamlined Web site
French fashion house Balmain is revamping its digital presence with a new fully-responsive Web site on an enhanced ecommerce platform.
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Cross-platform storyworlding strategy can extend consumer retention
NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.
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Retailers taking in-store networks back from brands
NEW YORK – Beacons and similar location-based technology first gained traction with eager brands, but now retailers are beginning to take control of their digital networks, according to a panel at ad:tech New York 2014 on Nov. 6.
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Vestiaire Collective lets consumers into famous closets for charity auction
French luxury resale Web site Vestiaire Collective is celebrating its fifth anniversary with help from 50 fashion personalities.
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Pinterest narrows marketing funnel to allow for smooth consumer journey
NEW YORK – By aggregating the passions and interests of consumers through visual media, Pinterest allows brand partners to visually craft a story that aligns with its values and identity, explained a senior executive from the social platform at ad:tech New York Nov. 6.
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