Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Pinterest narrows marketing funnel to streamline consumer journey – Luxury Daily

By
November 7, 2014

Versace’s V-Race watch on Pinterest

Versace’s V-Race watch on Pinterest

Please click here to register for Luxury Daily newsletters

Condé Nast enables shoppable ads to boost consumer engagement
Condé Nast is launching shoppable banner advertisements for luxury beauty marketers to reach consumers and get conversions without leaving content pages.
Click here to read the entire article

Is social media the Holy Grail of data?
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
Click here to read the entire article

Balmain mobilizes “army” to launch streamlined Web site
French fashion house Balmain is revamping its digital presence with a new fully-responsive Web site on an enhanced ecommerce platform.
Click here to read the entire article

Cross-platform storyworlding strategy can extend consumer retention
NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.
Click here to read the entire article

Retailers taking in-store networks back from brands
NEW YORK – Beacons and similar location-based technology first gained traction with eager brands, but now retailers are beginning to take control of their digital networks, according to a panel at ad:tech New York 2014 on Nov. 6.
Click here to read the entire article

Vestiaire Collective lets consumers into famous closets for charity auction
French luxury resale Web site Vestiaire Collective is celebrating its fifth anniversary with help from 50 fashion personalities.
Click here to read the entire article

Pinterest narrows marketing funnel to allow for smooth consumer journey
NEW YORK – By aggregating the passions and interests of consumers through visual media, Pinterest allows brand partners to visually craft a story that aligns with its values and identity, explained a senior executive from the social platform at ad:tech New York Nov. 6.
Click here to read the entire article

Please click here to register for Luxury Daily newsletters

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , , , , , , ,

You can leave a response, or trackback from your own site.

Leave a Reply