Pinterest’s inherent commerce slant is well suited to mobile advertising
The news that Pinterest is testing an advertising play is sure to have Facebook and Twitter on pins and needles due to the upstart’s more innate orientation towards commerce.
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Coca-Cola enlists mobile Web, SMS for American Music Awards promotion
Coca-Cola once again shows its leadership in leveraging mobile to build excitement around a live event sponsorship with a promotion for the upcoming American Music Awards that spans the mobile Web and SMS.
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P&G’s Oral-B leverages smartphone mic for better brushing
Procter & Gamble’s Oral-B has rolled out an innovative iPhone application that tracks a consumers’ daily tooth brushing to serve up tips and related content.
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What to expect at this week’s MMA SM2 conference
Brands, retailers and marketers will meet this week to discuss mobile at the Mobile Marketing Association’s second annual SM2 conference as a part of the festivities around Advertising Week in New York.
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