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Pinkberry enhances loyalty program with mobile payments app

October 11, 2012

The Pinkcard loyalty card is focal point of new app

Frozen yogurt chain Pinkberry is putting mobile at the center of a new digital loyalty program via an application that lets members track their rewards status and pay for purchases with their smartphone.

Members of the new Pinkcard loyalty program can use the app to find the closest store with their favorite flavors. Customers who download the app and register between Oct. 10 and Nov. 21 will be entered for a chance to win prizes such as $100 worth of Pinkberry on their Pinkcard each month for a year.

“We know that our customers rely on mobile technology to make their lives easier, so we wanted to specifically design an app to provide valuable functionality that adds to the Pinkberry experience, in and out of the store,” said Ron Graves CEO of Pinkberry, Los Angeles.

“With the mobile app, it is easier for customers to track and receive rewards by automatically adding to their Pinkcard at the time of purchase,” he said.

“Customers will get a free small yogurt with toppings immediately upon registering the app, again on their birthday and after every 10th purchase. We are really using the app as a way to recognize and reward our loyal customers.”

Mobile on the menu
Pinkberry is promoting the launch of the new program with the offer of a free small yogurt with toppings for anyone who registers.

Customers can download the Pinkberry mobile app and register for a digital Pinkcard or pick-up a physical card at a Pinkberry location and register online.

Key features for mobile users include the Flavor Finder tool on the app, which enables customers to find the closest store with their favorite flavors. App users will also be instantly be alerted when new or returning flavors arrive in stores.

The Pinkcard can be used to pay using stored cash value. Members will be able to manage their funds within the mobile app as well as view their reward status.

To pay for a purchase with a phone, members link a credit or debit card to the account and load money into it. When they want to make a purchase, the app generates a three-digit reward code that users share at the cash register. This automatically tracks their purchases as well.

Connecting with customers
The Pinkberry mobile app is also integrated with Facebook Connect so customers can find and send electronic gift cards in just a couple of touches. Users can also post on Facebook, foursquare and Twitter from within the app.

The Pinkcard loyalty app is free to download for iOS and Android phones.

Benefits of being a Pinkcard member include receiving a free yogurt after every 10th purchase and on birthdays. Pinkcard members also receive surprise rewards and exclusive offers throughout the year.

Pinkberry operates more than 200 stores in 17 countries.

“The Pinkcard loyalty program is at the center of the mobile app,” Mr. Graves said. “We added in several other convenient features – such as eGifting and flavor-finding technology – but the Pinkcard is a main component.

“It also allows customers to pay directly from their account, with the touch of a button,” he said.

“Our goals for the mobile program are to connect with our customers and provide convenient ways for them to engage with our brand in more ways.”

Final Take
Chantal Tode is associate editor on Mobile Commerce Daily, New York

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