Picture still fuzzy on how mobile fits into TV ad strategies
As multi-screen viewing of TV programming continues to grow, Nielsen has taken the first step in providing a clearer picture of viewing across devices. However, the deep dive needed for a truly holistic view so marketers can appropriately funnel ad spend into mobile is still missing.
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Jeep integrates print, mobile ads in USA Today to drive engagement
A cross-channel marketing campaign for Chrysler’s new Jeep Cherokee includes interactive ads in the tablet and smartphone editions of USA Today enabling users to tap to view a video or see a 360-degree view of the car.
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Yum Brands exec dishes on why responsive design makes sense
LITCHFIELD PARK, AZ – A Yum Brands executive at the Mobile Shopping Fall Summit said that the company is betting big on responsive design to keep up with the company’s hefty number of international markets to not only keep development costs low, but also to roll out specific content for different groups of consumers.
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Weather Channel exec: Leverage seasonal data to deliver relevant ads

LITCHFIELD PARK, AZ –An executive from The Weather Channel at the Mobile Shopping Fall Summit said that retailers should take advantage of local weather data to provide timely, location specific ads.
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Mobile Minutes: Twitter, NQ Mobile, Google, School districts
Today in mobile marketing – Twitter now highlighting photos and videos on site, mobile apps; NQ Mobile surges amid reports Apple removed its games from the App Store; Google adds SMS support to its Android messaging app as Facebook axes it; School districts using mobile apps to reach on-the-go parents.
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