London’s Sloane Street puts five-year plan into gear for luxury retail dominance
The first part of a five-year redevelopment plan for London’s posh Sloane Street is already underway, with a new Web site and brand ambassadors shepherding shoppers this holiday season to support luxury brands on that velvet stretch of the British capital.
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Guerlain fetes world’s largest beauty store via Google+ Hangout
France’s Guerlain is inviting consumers to virtually step inside its newly renovated Parisian flagship boutique with a guided tour on Google+ Hangout on Air Nov. 22.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Webinar on Dec. 3: Luxury Outlook 2014: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 3: “Luxury Outlook 2014: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Select NY and Bloomberg Pursuits.
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Barneys and Bergdorf Goodman diverge on Instagram for holiday window reveals
Luxury department stores Barneys and Bergdorf Goodman are increasing engagement with their already-highly trafficked holiday window displays with Instagram components that will likely hike global awareness.
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Zegna lends street style to its spring campaign with The Sartorialist
Italian fashion house Ermenegildo Zegna tapped street style blogger Scott Schuman of The Sartorialist for its latest photo shoot to reach the fashion savvy followers of the tastemaker who may have been previously unaware of the menswear brand.
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Twitter users 14pc more likely than others to shop both Black Friday and Cyber Monday
Eighty-five percent of Twitter users plan to shop on Black Friday and 81 percent plan to do so on Cyber Monday, according to a survey by Dogs Bollocks 5.
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Givenchy touts shopping ease with dedicated beauty Web site
French fashion house Givenchy is making its fragrances and beauty products more accessible to enthusiasts with a dedicated Web site that improves purchase options and navigation features.
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Jaguar inflates British Villain aura with F-Type Coupé launch
British automaker Jaguar cranked up the anticipation for the new F-Type Coupé model that was unveiled Nov. 19 at the Los Angeles Auto Show with a series of mysterious social media posts that bolster the brand’s latest umbrella campaign.
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Piaget introduces innovative watch movement via mobile app
Richemont-owned Piaget is sharing the secrets of watchmaking with enthusiasts through a new mobile application that explores the ultra-thin complications developed by the brand for its Minute Repeater wristwatch.
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Armani, Ann Demeulemeester, Porsche and Miu Miu – News briefs
Today in luxury marketing – Giorgio Armani joins Italian Chamber of Fashion; Ann Demeulemeester exits label; Porsche aims to hit crossover gold again with compact Macan; Miu Miu to move several departments to Paris.
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