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P&G’s Tide cleans up on mobile with consumer focus, quality – Mobile Marketer

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June 15, 2015

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P&G’s Tide cleans up on mobile with consumer focus, quality
Tide’s continued attention to how and where it engages consumers through mobile combined with quality content will steer the Procter & Gamble brand well in the years to come, setting the tone for the rest of the consumer packaged goods vertical, Mobile Marketer’s analysis shows.
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Platform Pulse: Apple tries to kill mobile Web advertising
After a brief respite, it was another big week for mobile platforms, with a bold move from Apple to block ads on the mobile Web while Twitter extended its messaging capabilities in an attempt to hold onto users and drive its monetization strategy.
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Fueled exec: Engaging millennials a challenge but authenticity is vital
NEW YORK – A Fueled executive at the Global Mobile Internet Conference New York 2015 explained that while it is difficult to track what engages millennials, it is important to start with authenticity, due to the evolution brought on by mobile and social media.
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HBO taps into Game of Thrones’ immense fan base through SMS
HBO is building hype around its fantasy series Game of Thrones by leveraging SMS to reach its cult-like following.
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Going Greyhound to get easier with GPS tracker on mobile app 
Greyhound will boost convenience for travelers on mobile by including a new real-time GPS tracking system on its mobile application, allowing customers to see where their bus is, and when it will arrive at their destination.
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