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P&G’s Secret rolls out anti-bullying geofilter for high schools – Mobile Marketer

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October 16, 2015

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P&G’s Secret rolls out anti-bullying geofilter for high schools
For today only, Procter & Gamble’s Secret brand is deploying the first anti-bullying geofilter campaign targeted specifically at high schools as part of a broader multi-channel campaign.
Please click here to read the entire story on Mobile Marketer

Levi unzips mobile quizzes, personalized emails to drive loyalty and conversion
RANCHO MIRAGE, CA – A Levi Strauss & Co. executive at the Mobile Shopping Summit 2015 said the brand focuses on leveraging interactive features such as mobile quizzes and personalized emails to showcase the fit and style of its denim while supporting the 50 percent of traffic stemming from smartphones.
Please click here to read the entire story on Mobile Marketer

Unilever’s Dove and Axe brands target Refinery29’s audience on Snapchat
Unilever was quick to partner with publishing brand Refinery29 for its recent Snapchat Discovery channel launch, tapping into the publisher’s audience to target millennials for the TreSemmé, Dove and Axe brands.
Please click here to read the entire story on Mobile Marketer

Use mobile data to drive effectiveness of offline marketing: Dstillery exec
RANCHO MIRAGE, CA – A Dstillery executive at the Mobile Shopping Summit 2015 underscored the growing opportunities for leveraging mobile user data to make offline marketing more precise.
Please click here to read the entire story on Mobile Marketer

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