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P&G shakes up social targeting strategy with college-centric Twitter party
Piggybacking on its recent decision to step away from targeted Facebook ads, Procter & Gamble is opting to reach consumers with other social media engagement strategies instead, such as its forthcoming Twitter party that invites college students to participate for a chance to win a gift card.
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Duck Tape’s mobile road trip shows off creative uses for product
ShurTech Brands’ decorative duct tape manufacturer Duck Tape is showing off its fun products by fastening together a multichannel campaign with mobile and 360-video, as well as extra social media support to follow friends on a road trip.
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Kind Snacks unpacks brand awareness via mobile-driven product giveaway
Kind Snacks is inviting consumers to acknowledge their appreciation for family members and friends by sending them an ecard through Facebook, Twitter or email, which asks the recipient to input his or her address to receive a complimentary Kind bar.
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Mobile marketing in review: Targeting vs. broad appeals
When it comes to targeting, marketers such as P&G are learning that there can be too much of a good thing. Watch this video for the full analysis.
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